Today’s 2-Minute UK AI Brief
10 December 2025
TL;DR — UK residents are spending an average of four hours and 30 minutes online daily, according to Ofcom's latest survey.
Why it matters
- Increased online activity may influence regulatory approaches to digital safety and privacy in the UK.
- The rise in internet usage highlights the ongoing need for digital inclusion initiatives.
- Understanding online behavior is crucial for UK firms developing AI technologies and services.
Explainer
Ofcom's recent survey indicates that UK citizens are now spending significantly more time online than during the pandemic, averaging four hours and 30 minutes per day. This trend raises important considerations for regulators, such as the Competition and Markets Authority (CMA) and the Information Commissioner's Office (ICO), as they work to ensure that digital environments are safe and secure for users. Increased online engagement can lead to greater risks related to data privacy, misinformation, and online safety, prompting a need for robust regulatory frameworks. Additionally, the UK government has been focusing on digital inclusion, exemplified by initiatives like the Digital Inclusion Innovation Fund, which aims to support projects that enhance access to digital technologies. As UK firms continue to innovate in AI, understanding user behavior and addressing the challenges posed by increased internet usage will be vital for developing responsible and effective AI solutions.
Sources: bbc.com gov.uk go.theregister.com ukri.org